Wow. This video is one of the more ingenious things I have seen lately. It perfectly describes modern marketing. Marketing is now all about facebook, twitter, and other social media outlets. The publishing industry will never die but must adapt! I believe it needs to offer more alternative reading devices such as the kindle. Our world today is a portable fast moving one and every industry is having to adapt.
I also believe more interesting ways of getting through to the youth, such as this one, need to be created. Videos like this are what the youth will actually consume (look at how big youtube is). Being able to reach the youth at a technological level is a must. I bet if you searching how many "tweets" the twighlight books have had, it would be insane! Technology is how the new generation communicates. They will read books, but they will chose the books they read through technological research.
